Fashion is in constantly changing, it is never just one thing. Creativity, motivation and innovation is the drive of fashion, hence why things become trendy. What is trending at on moment, may not tomorrow. That is just the world of fashion; you will never be bored.
In 1952 Hubert de Givenchy started his own couture house, la Maison Givenchy, also launching his debut collections of floor skirts and beautiful blouses. Two years later, Givenchy became the first couturier to present a luxury ready-to-wear line. Being first means a lot of things, in this case it means that Givenchy's product get to target a certain group of people first, the very rich. At the time Hubert de Givenchy only focused on women clothing lines, which was a huge success. Givenchy then introduced the first male line is the seventies, and since then the Givenchy brand has been targeting the male audience with their men's collection.
As of the past few years Givenchy has tried to make their products more affordable to another set of group, the young adults. To do so, they have created the Givenchy app, two different apps, one for men and one for women. This allows young adults that are always on social media to always stay in touch with what Givenchy has to offer.
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