Wednesday, September 23, 2015

Ch. 3 - Ethics & Social Responsibility

$265 for a tee shirt.... now who in the right mind would purchase that, am I right? Well I did and so did hundreds of other people. The 2011 Givenchy Rottweiler print is very iconic to a point where the sweater retailed for $960. The fashion mogul Riccardo Tisci must be doing something right for such an item to be sold out worldwide.

Info on price w/ pictures of product  


If you are calling the hundreds of people and myself crazy and materialistic, then by all means do let me explain. The way Givenchy live up to is ethical standards is no other than great quality. Almost all T-shirts are made primarily of cotton, sometimes blended with polyester. However Givenchy use a fancier cotton blend and may also incorporate silk, for a more luxurious feel. Also people might stretch and wash the shirts several times to achieve a softer feel. Yes the items are really expensive but you are ultimately paying for the quality of the material and the print. If it is the name that people are purchasing for then that is marketing done right. If the people that but the stuff because celebrities wore it, then their marketing strategy for that specific target group was done right. All in all the rottweiler print have lived up to its standard by simply appearing in almost every season after 2011. Same dog different print, style and silhouette. 

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