Sunday, October 4, 2015

Ch. 5 - Developing a Global Vision

Givenchy the great maison of haute couture history isn't just what they claim they are; luxury goods and jewelry. They are way more than that. Starting from 1969, Hubert de Givenchy launched his fashion line for men "Gentleman Givenchy". Things began to snowball from there. Givenchy was known for many things in the 1960s including shoes, jewelry, ties, tableware, upholstery and kimonos. Product designs were a work of art. They were so successful at one point Hubert de Givenchy became passionate about interior design that he was the one to design the interiors of the Hilton Hotels around the world. In addition to that in 1977 they worked with Lincoln to produce a Luxurous car, the Lincoln Continental Mark V, which of course sold out instantly. In 1988 the house of Givenchy then joined LVMH (Moët Hennessy Louis Vuitton), which also owns the fashion houses of Dior, Lacroix and Kenzo.



The Lincoln Continental Mark V

As of today the fashion house is still rapidly growing. The CEO of Givenchy, Sebastian Suhl has spoken about the brand's constant development since the beginning of LVMH. He stated that to continue this rapid growth LVHM and himself are planning to open 26 new boutiques. This can happen because Givenchy post 2013 revenue at almost $234 million, market sources predicts that it will be reaching half a billion within the next few years. And of course Suhl gave most of the credit to the creative designer, Riccardo Tisci, as it is he who made the products very much desired.


Sebastian Suhl



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