Why do high end brands strive for so long? They feed off of peoples insecurities; fashion itself feeds off insecurities. Some people that buy Givenchy products love the items and are amazed by the quality. However they just can't have enough, they will buy another one. Could it be the quality? Maybe it can. Since most sales for Givenchy are made online and the consumer get their knowledge off the description, communication with service workers become less. Which means that the products overweigh services. Even though services have greater heterogeneity over products, which Givenchy understands. They make up for that part by often exceeding customer expectations and offering the best possible customer experience. Givenchy's customers expect the highest quality work delivered in a timely manner, which is what Cartier does.
One thing that all fashion brand have to face is the end of each season. During the end they must place all their clothing on huge sales. This is done to get rid of the items and minimize losses. Some stores may have 40% off or even 80% off. Can you imagine Givenchy products going on 80% off? I cannot, well I don't have to because they don't. Products only go on sale for Givenchy is when the product is being sold through a different retailer than Givenchy itself. So what do Givenchy do with the left over clothing in their main stores? They collect items in all available sizes in a big warehouse and let the employees buy them at a very low price, even at cost! These items are often kept for a very long time until they decide to effectively destroy them. While it may seem like a crazy move, it's actually a well thought business decision. Every Luxury brand items are considered luxury for their scarcity. By destroying the remaining, you control the demand and your goods won't flood the market and end up in places that will affect the brand.
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