Hubert de Givenchy, the luxury brands' founding father, was the trendsetter of his time.
Thanks to the underlying ideology that says, "Innovation is key to our success." and "the customer is boss", the company has survived and will continue to thrive.
Givenchy offers a wide variation of marketing strategies, by targeting different consumer groups and using advertisement. The advertisement the implement isn't as basic like the ones you see on subways and streets. When was the last time you seen a Givenchy public advertisement, let alone ever in this decade. They happen to be in magazines or from 3rd party sites that carry their collections. One advertisement strategy Givenchy and other Haute Couture do that is very profitable is sponsoring celebrities. Through this strategy alone has let a SINGLE design to thrive. The infamous rottweiler print, debuted on Givenchy's Fall 2011 men's runway, it has been worn to death by everyone from Kanye West to Liv Tyler to various street style stars. " I got the idea from a "boy scout book." We're not sure exactly what that is--a handbook perhaps? But, it is a surprisingly innocent point of reference for such an aggressive-seeming graphic. "It's not a violent picture, for me, it's a sweet dog. It represents power and sweetness." - Givenchy Creative Director Riccardo Tisci.
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