Sunday, September 6, 2015

Chapter 1: Company History and Mission Statement

      
General Description
       Givenchy is a luxury French brand of haute couture clothing, accessories, Parfum, perfumes and cosmetics.
  
Company History     
       The house of Givenchy was founded in 1952 by designer Hubert de Givenchy and is a member of Chambre Syndicale de la Haute Couture et du Pret-a-Porter. It is owned by luxury group LVMH and in 1993 achieved a total sales worth of $176 million, making it the second largest apparel division of LVMH after Dior.
Hubert de Givenchy
Mission Statement
       Riccardo Tisci was named Creative Director for Givenchy Women's haute couture and ready-to-wear lines. In May 2008 he was additionally named as menswear and accessories designer of the Givenchy men's division. Throughout the decade his work revitalized the Givenchy brand and infusing it with his precision and imagination for Gothic touches. 
Riccardo Tisci (Left), Kanye West (Right)

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