Tuesday, November 10, 2015

Chapter 10: Product Concepts

Givenchy is one of the worlds leading high end fashion brand. Loyal customers are always willing to drop a lot of cash in order to get the product. Givenchy’s target audience is mostly younger customers who seek the most pioneering fashion design. Although Givenchy products aren't limited, they are special. The special part about them is the quality they put into their items. Their authentic items can never be replicated due to the details and patchwork. One thing that gray market producers have trouble making is the logo "GIVENCHY" on the tag of all products. Which is just one of many way to differentiated fake and real. Clothing is just one of the many things that Givenchy produce. They range from cosmetics, perfumes, and many different accessories. These things are often packaged into a glossy box emblem-ed with the Givenchy logo, different from the logo on the tags of clothing.

Top is AUTHENTIC, bottom is FAKE

The infamous logo

No comments:

Post a Comment