The brand Givenchy has become today can only be described in one word, which is unique or avant garde in French. If Givenchy didn't have anything special, why would people buy their items at such an outrageous price? I agree price tags on luxurious item are unjustified by just the material. Givenchy can do that because the now how to manage their products. They know that their customers will buy it due to the hype and demand for such trendy items. Fashion brand feed off of these trends created by the people. This means that a lot of brands will try to produce items that the customers want. Creating a huge competition for Givenchy. So what does the Givenchy brand do? They experiment with fashion, they try to create items that will set a trend. The marketing team for Givenchy often get celebrities to promote new styles and whatnot. With such a huge loyal customer base, they are safe to experiment on new items and try for flashier styles, or even basic styles. And with prices placed so high, customers often like to flaunt want they purchase on social media. This allows Givenchy to see whenever or not the item that they produce can continue to sell.
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| Kobe Bryant in a Givenchy tee and blazer |
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| Show off???? (The Bag) |
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