Ch. 15- Marketing Communications

Givenchy is a brand establish upon the idea of high luxury, elegance, precision and extravagance. Being that most of their customer has already known or heard of their amazing quality, feedback is unnecessary. Their way of sending the message that their products are only the best quality is by their unique advertisements. Givenchy's advertisement only appear in high end fashion magazines as well as websites. Some customer may not know of Givenchy's superb quality through these avant-garde ads. As to how the retailers communicate with the customer is pretty straight forward. Since Givenchy is a high end brand, it is only right that all of their clothing being put out are sold in luxurious stores. If you have ever been to Bergdorf Goodman or even Mr.Porters in NYC, you will see that their customer service is in par with the items they sell, elegant and finesse. This goes for a lot of the stores that carry high end clothing. Their workers are expected to communicate well with the customers.

Givenchy F/W 2015 Ad