Givenchy is a company known not only for their amazing quality in fabrics, but also a unique avant garde style. Which translate to new and unusual experimental ideas. This is applied to their clothing as well as their fashion shows. To promote their sales they do the most extraordinary things. For their Fall/Winter 2014 collection, Riccardo Tisci used a full basketball court as a runway to present his collection. The collections theme was sportswear but not only that, some of the pieces were made from high quality basketball skins. Givenchy implements a mix of advertising strategies to boost their company image. Their ads can be found in fashion blogs or any fashion related news topic. Their unique sales lies in the fact that many famous celebrity wear their clothing. Some like Beyonce and Jay Z would get their pieces custom made to fit the occasion.
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| Givenchy F/W 2014 Basketball Themed Showcase |
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| Beyonce and Jay Z in Givenchy |
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